Art Direction: Erin Pascal
Photography: Lucas Botts
Graphic Design: Erin Pascal and Laura Krug
Web Design: CJ Sheets and Leon Lodermeier
Ramsey Recycles is a campaign run by Ramsey County, Minnesota to increase awareness around household recycling and free residential collection and drop-off sites located throughout the county.
I have been a designer for the Ramsey Recycles campaign since 2020 and art directing since late 2021. Since 2020, the brand has been audited to streamline the messaging, modernize the look, build an image library, and maintain the brand identity throughout all pieces of creative.