Art Direction: Adam Wilbur
Graphic Design: Erin Pascal
Arevon is a renewable energy leading company in California. It funds an energy storage project near San Diego called Peregrine Storage. The goal is to support local energy reliability and maximize the use of clean, renewable energy sources like solar and wind.
This logo has a flow to its shape, representing the speed and flight path of the peregrine falcon. Hidden within the feathers is a bolt—displaying the energy stored at the Peregrine facility. The custom typeface mirrors both the curves and sharp corners of the bird head mark.