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Food Waste Reduction

Art Direction: Erin Pascal and Adam Wilbur

Copywriting: Erin Pascal and Adam Wilbur

Animation: Ryan Tate, Erin Pascal

Graphic Design: Erin Pascal

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The Ask

Forty percent of food in the United States ends up in the trash. Ramsey and Washington County in Minnesota launched a campaign to encourage residents—specifically parents of young children—to waste less and gain valuable tips for storing and saving food.

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Solution

Play with your food—but don't play around with food waste. In this campaign, common food items were arranged on plates to look like a fish, rocket ship, car, and more. They were photographed and paired with witty phrases to promote the message.

Plate Photography

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Behind the Scenes

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Billboard

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Posters

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