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thrasher header red-12.png


Art Direction: Adam Wilbur and Ryan Tate

Mascot Design: Erin Pascal

Copywriting: Adam Wilbur and Erin Pascal

The Ask

A small technical and community college in northern Minnesota wanted refreshed branding for their university. Athletics was a new endeavor for the school, so a recognizable mascot was needed.


Options for inclusive mascots were presented to the college, including the Thrasher shown here.

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